Paper Album vs. iPad Album..?

In this post by Darcy Miller on Martha Stewart Weddings, she highlights a photographer and videographer in Chicago who have teamed up to offer a unique product - your wedding day coverage and a styled pre-wedding day shoot presented on an iPad in a fancy box.

picture from http://thebridaleditorial.com/thetrainstation/Home.html

What do you think? Is this a great idea? Would you prefer this over the coffee book style album?